• The corporate strategist’s goal is to find a position in the market where his or her company can best defend itself against the collective industry forces or can influence them in its favour.
  • The essence of strategy is choosing to perform activities differently than rivals do.
  • Strategic positions can be based on customers’ needs, customers’ accessibility, or the variety of a company’s products or services.
  • Strategic positions should have a horizon of a decade or more, not of a single planning cycle.
  • At general management’s core is strategy: defining a company’s position, making trade-offs, and forging fit among activities.

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